By now, e-commerce is a well-established side to consumer’s buying journeys. The focus now is on consistency, on providing the same experience across all channels. This is easier said than done as some aspects of the customer journey...

With various free tools available, modern SMEs are able to communicate and collaborate like big enterprises. Efficient work leads to happier customers - your customer contact is more personalised, your response time is reduced and your...

Every other season your webshop gets run over. This doesn't have to be around Christmas time it could very well be in summer depending on your product range and general direction.

In many previous articles, we talked about the eCommerce platform Shopify. Today, I go over its suitability as a product database software for your small business. Shopify is very common amongst entrepreneurs. Some may have tried,...